Learner statement of AIMS and INTENTIONS (10 MARKS) Media language will be used in my cross-media production using lyrics in the music video and analysis of magazine covers and articles as I decode their meaning and purpose. Furthermore, the magazine articles will feature elements of media language. The purpose of media language in my cross-media production is used to market and advertise to a specific audience by engaging their interest and raise its awareness. I will construct representations of individuals through my music video having a female protagonist as the main character throughout the music video and exploring her journey through the lyrics as a narrative performance is shown. The use of one gender represented in the music video is used as the lyrics represent a relationship based on a female point of view and fairly represents this by using a female protagonist. Additionally, the ethnicity of the female protagonist is a mixed-race female showcasing the diversity o...