Audience primary / secondary research

Audience Feedback on Treatment 

1.What genre would you place it in?
Pop
What do you think the TA is?
18-25
What would you expect to see in the video?

Expect to see a male and female protagonist - love story

Bright colours throughout

Calm atmosphere

Romantic setting - Paris
Suitability for genre?
Yes 

Suitability for industry context?
Yes 
Suitability for target Audience? 
Yes

2.What genre would you place it in?
indie pop
What do you think the TA is?
Teenagers to young adults
What would you expect to see in the video?
slow panned shots
Use of landscape- Natural

Female protagonist reflecting on her love life

Close ups of female protagonist Lip-syncing

Recurring motif of Fine line throughout

Visuals matching the lyrics

Suitability for genre?

Yes 

Suitability for industry context?
Yes 
Suitability for target Audience? 
Yes

3.What genre would you place it in?
indie pop
What do you think the TA is?
16-25
What would you expect to see in the video?
based around a couple
contemporary images/ locations
slow and calm actions changes
summer feel
slow - mellow
not much colour

Suitability for genre?

Yes 

Suitability for industry context?
Yes 
Suitability for target Audience? 
Yes

4.What genre would you place it in?

Pop (mainstream)
What do you think the TA is?
Girls 13-21
What would you expect to see in the video?
role play or dramatic sequence of a couple breaking up
a girl being free and enjoying life
summer vibe

Suitability for genre?

Yes 

Suitability for industry context?
Yes 
Suitability for target Audience? 
Yes